How To Create Your Own Authentic Marketing System To Get Coaching Clients
Many coaches are stuck in what seems like the never-ending cycle of trying to find a way to get clients. Constantly being bombarded with ads from coaches telling you different strategies, systems, formulas, or methodologies of how to get clients and you are getting overwhelmed. And rightfully so! Just when you think you found one method for getting clients here is another ad or coach telling you that what you are doing is wrong and their way is the right way. Well, I’m here to set the record straight for you and break down the science for getting coaching clients.
Getting coaching clients comes down to three main things.
Attract, Engage, Convert
In order to get coaching clients, you have to first be able to attract a prospect.
Next, you have to engage with them through educational content to get them to establish yourself as an expert. Get them to know, like, and trust you.
From there you will be able to convert them.
There are many ways to attract, engage, and convert with your prospects. And this is the reason for the confusion.
You have multiple coaches showing you their way of getting clients and what you really need is a way that is authentic to you.
When choosing your own authentic way to get coaching clients, I want you to keep the following in mind.
Keep your niche and market in mind
Choose a way that you like…
Choose a way that is easy for you and plays to your strengths
Choose a something that you are already doing and love to do
Let’s start with attract..
To Attract You Have to Choose a Discovery System
A discovery system is a way that someone will find you. A way to drive traffic to you.
There are many ways to do this.
BLOG | FACEBOOK ADS | |
YOUTUBE | GOOGLE ADWORDS | |
PODCAST | TWITTER ADS | |
GUEST BLOG | LINKEDIN ADS | |
GUEST PODCAST | SOLO ADS | |
SPEAKING EVENTS | AFFILIATE/JV | |
To Engage You Have To Have A Relationship System
A relationship system is a way that you engage with your audience to get them to know, like, and trust you.
There are many ways to do this.
BLOG | FACEBOOK GROUPS | |
YOUTUBE | GOOGLE ADWORDS | |
PODCAST | EMAIL MARKETING | |
GUEST BLOG | LIVESTREAM | |
GUEST PODCAST | LINKEDIN/GROUPS | |
To Convert You Need A Conversion System
There are many ways to do this.
The mediums highlighted in yellow are more advanced ways of converting a prospect into a client.
BLOG | FACEBOOK GROUPS | |
YOUTUBE | GOOGLE ADWORDS | |
PODCAST | EMAIL MARKETING | |
GUEST BLOG | LIVESTREAM | |
GUEST PODCAST | LINKEDIN/GROUPS | SPEAKING EVENTS |
ECOURSE | FREE SESSION | WEBINAR |
CHALLENGE | VIDEO SERIES | VIDEO SALES LETTER |
The last system you need is a Coaching System. A way to deliver your coaching.
Here are a few ways to deliver your coaching:
ONE-ON-ONE | VIP COACHING | LOW TICKET PRODUCT |
ONE-TO-MANY | MEMBERSHIP PROGRAM | MEDIUM TICKET PRODUCT |
GROUP COACHING | MASTERMIND GROUP | HIGH TICKET PRODUCT |
Watch the video for a full explanation of the systems.
Then create your own authentic marketing system to get coaching clients by choosing the systems that you like, feels good to you, that you are currently doing, and with your niche and market in mind.
So, what marketing systems will you use to get coaching clients?